Deputy General Manager – Service Marketing

Overview

Deputy General Manager – Service Marketing Jobs in Mumbai, Maharashtra, India at Tata Motors

Title: Deputy General Manager – Service Marketing

Company: Tata Motors

Location: Mumbai, Maharashtra, India

Purpose of the Position

To ensure planned, consistent, and effective marketing communication for Tata Motors service centres by owning the strategy, creation, and deployment of service marketing campaigns, collaterals, and social media initiatives

.This role ensures that service-related communication is timely, on-brand, and uniformly executed across the network, strengthening visibility and sentiment of the service vertical

.In addition to driving service marketing communication, the role will work closely with the service teams to monitor key service performance parameters, identify noteworthy service initiatives, and convert operational excellence into compelling customer, media, and brand narratives

.The role will also ensure that the communication readiness of key model service centers for media, influencer, customer, and leadership engagements

.Service marketing and communication efforts will become inconsistent, while service achievements and performance improvements may not be effectively showcased to customers and stakeholders. Marketing activations, and customer engagement initiatives may lack coordination, resulting in reduced visibility of service excellence

.
Dimensions of the Positi

• onPlan and execute service marketing campaigns and communication initiative
• s.Define required collaterals and content for service centres and digital channel
• s.Ensure timely development and corordinate deployment of service marketing materials with the service team
• .Coordinate with agencies, vendors, and internal teams for closure on service marketing asset
• s.Drive consistency of service communication across workshops and region
• s.Track campaign performance and service-related social media sentimen

t.
Personal Prof

ileEducation B.E / B.Tech or MBA (Full Ti

me)

Relevant Exper

• ience8-10 years of experience in marketing communications, brand marketing, or service/retail marke
• ting.Experience working on multi-location or network-based marketing execu
• tion.Exposure to social media content planning and tra
• ckingPrior experience in automotive, retail, or service-led organizations prefe

rred.
Key Responsibility & Key

Tasks
1. Service Marketing Campaign P

• lanningPlan annual and quarterly service marketing cam
• paigns.Define campaign themes, messaging, and communication ap
• proach.Align service campaigns with brand and seasonal prio

rities.
2. Campaign & Content Dev

• elopmentDefine content requirements for service ca
• mpaigns.Brief agencies and internal teams for creatives and
• content.Review and finalise communication

assets.
3. Collateral Creation & D

• eploymentIdentify required service collaterals (POSM, workshop branding, leaflets, digital
• assets).Manage production and rollout across service
• centres.Ensure correct and timely de

ployment.
4. Social Media Initiatives Servic

• e VerticalPlan service-specific social media in
• itiatives.Coordinate with digital teams on content p
• ublishing.Track service-related conversations and

sentiment.
5. Agency & Vendor C

• oordinationManage creative, digital, and productio
• n agencies.Ensure adherence to timelines, budgets, and brand

guidelines.
6. Tracking &am

• p; ReportingTrack performance of service marketing
• initiatives.Monitor reach, engagement, an
• d sentiment.Share post-campaign reports and improvement reco

mmendations.
7. Service Performance Monitoring & Narra

• tive BuildingCoordinate service teams to track key service performance indicators across
• the network.Analyse service performance trends, and operational
• achievements.Identify noteworthy service success stories and convert them into marketing narratives, communication themes, customer stories, and PR o
• pportunities.Develop periodic reports highlighting service achievements, best practices, and areas of dif

ferentiation.
8. Service Reputation & Advoca

• cy DevelopmentBuild a pipeline of customer testimonials, service success stories, and workshop
• case studies.Partner with regional teams to identify customer advocates and positive servic
• e experiences.Support PR, digital, and social media teams with authentic servic
• e-led content.Promote service excellence initiatives through internal and external communica

tion channels.