Overview
Marketing Campaign Operations Jobs in Kuwait City Metropolitan Area at Keeta
Title: Marketing Campaign Operations
Company: Keeta
Location: Kuwait City Metropolitan Area
About Us
Keeta is an independent brand under Meituan, the world’s largest tech-driven retail company. We specialize in food and consumer product delivery services across international markets, guided by our mission: "We help people eat better, live better."
Following our successful launch in Hong Kong in 2023 and our expansion into Saudi Arabia, we have continued our global growth by entering the UAE, Kuwait, Bahrain, and Qatar.
Key Responsibilities
Marketing Campaign Planning & Execution
- Lead the planning and execution of marketing campaigns for Keeta in Kuwait, including seasonal campaigns (e.g., Ramadan, Eid), category-focused initiatives (beverages, desserts, healthy meals, group dining), user growth programs, and co-marketing activities with merchant partners.
- Develop campaign strategies aligned with business objectives, including campaign mechanics, customer discount structures, merchant subsidy plans, in-app resource allocation, and CRM/Push notification strategies.
- Manage end-to-end campaign delivery, from concept development and launch to performance evaluation and post-campaign analysis.
- Coordinate cross-functionally with Design, Product, Operations, Business Development, and Data teams to ensure successful execution.
Merchant Marketing Operations
- Partner with key merchant brands to develop and execute joint marketing initiatives that drive order growth and increase brand visibility.
- Increase merchant participation in platform campaigns by enhancing subsidy contribution rates and campaign coverage.
- Design tailored marketing strategies for different merchant segments, including strategic brands, growth-focused merchants, and long-tail partners.
- Identify high-potential categories and merchant opportunities through a deep understanding of local dining trends and consumer behavior.
User Growth & Conversion Optimization
- Develop and implement user acquisition, activation, retention, and re-engagement strategies based on customer lifecycle stages and purchasing behavior.
- Improve campaign effectiveness through customer segmentation, personalized promotions, and data-driven optimization.
- Work closely with the Data team to measure campaign performance, generate actionable insights, and continuously improve marketing outcomes.
Localization & Market Insights
- Drive the localization of marketing campaigns by leveraging insights into Kuwaiti culture, seasonal events, consumer preferences, and market trends.
- Monitor competitor activities and market developments, producing regular market intelligence and performance reports.
- Create engaging, high-impact marketing initiatives by incorporating local social media trends and emerging consumer interests.
AI & Process Optimization
- Utilize AI tools (e.g., ChatGPT, Copilot, or equivalent platforms) to automate routine tasks, accelerate analysis, and improve operational efficiency.
- Collaborate effectively with AI-driven solutions to enhance work quality, productivity, and decision-making.
- Continuously refine human-AI workflows and take ownership of delivering measurable business outcomes through technology-enabled improvements.
Why Join Keeta?
At Keeta, we foster an innovative and collaborative environment that values creativity, ownership, and teamwork. We embrace a rich diversity of cultures and perspectives, empowering our people to make a meaningful impact.
Join us and be part of a dynamic team redefining the food delivery experience across the region.
